Consider this:
I began lobbying for the value of hiring well-trained theater people in tech — or any project — in the 1990s in New York.
Product development is this, when done right:
On a very tight budget, we build something from nothing, to a deadline, that works. Then we test and iterate until it does what we want it to - and what those who pay to participate want it to do as well.
What’s more, everyone across disciplines has to pull together, as circumstances inevitably change, or someone can easily fall from a great height.
And that’s not a metaphor.